‘You're not just learning it, you're living it!’ Constructing the ‘good life’ in Australian university online promotional videos

Arts & Humanities

• Aspiration 43%
• Branding 40%
• Commodities 32%
• Consumerism 47%
• Cosmopolitanism 45%
• Cultural Representations 51%
• Entitlement 100%
• Fun 46%
• Good Life 95%
• Happiness 40%
• Knowledge Economy 65%
• Leisure 42%
• Lifestyle 40%
• Marketing 24%
• Multimedia 45%
• Participation 29%
• Pleasure 48%
• Social Representations 55%
• Web Sites 42%
• Whiteness 71%

Social Sciences

• appeal 17%
• commodity 20%
• cosmopolitanism 25%
• education 6%
• experience 6%
• Group 6%
• happiness 20%
• knowledge economy 25%
• learning 29%
• market 12%
• marketing 17%
• multimedia 18%
• participation 11%
• student 21%
• university 39%
• video 63%
• website 17%