Visualizing research: Crowd sourcing technology for global understanding

Research output: Contribution to journalArticlespeer-review


This research details the results of two pilot projects that explored the use of Image-based research and a new method of collecting visual data online. With visual culture and literacy as the pretext, new understandings of the visual-textual relationship in a global context were studied. Using Mechanical Turk, a crowdsourcing technology, requests for drawings and video analysis were submitted to a database where members selected and completed them. The results suggest a homogenizing effect on local and cultural interpretations of imagery could be taking place globally and further maintain that Image-based research should be the primary method for investigating and informing visual, media and digital literacies. Copyright © 2015 Author.
Original languageEnglish
Pages (from-to)18-34
JournalVisual Methodologies
Issue number1
Publication statusPublished - 01 Dec 2015


McMaster, S. R. (2015). Visualizing research: Crowd sourcing technology for global understanding. Visual Methodologies, 3(1), 18-34. doi: 10.7331/vm.v3i1.57


  • Image-based research
  • Visual literacy
  • Mturk
  • Art education
  • Globalization
  • Crowdsourcing


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