Vanity, superstition and auction price

Chi Keung WOO, Raymond H. F. KWOK

Research output: Contribution to journalArticlespeer-review

21 Citations (Scopus)


Applying the hedonic approach, we find substantial and significant effects of vanity and superstition on the price of a Hong Kong license plate auctioned during 1989-1991. The superstition effect is culturally dependent. What is considered to be unlucky in Western Societies is dismissed in Hong Kong. By the same token, a Hong Kong license plate thought to bring good fortune is meaningless to a non-Cantonese-speaking person. Copyright © 1994 Published by Elsevier B.V.

Original languageEnglish
Pages (from-to)389-395
JournalEconomics Letters
Issue number4
Publication statusPublished - Apr 1994


Woo, C.-K., & Kwok, R. H. F. (1994). Vanity, superstition and auction price. Economics Letters, 44(4), 389-395. doi: 10.1016/0165-1765(94)90109-0


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