Abstract
Applying the hedonic approach, we find substantial and significant effects of vanity and superstition on the price of a Hong Kong license plate auctioned during 1989-1991. The superstition effect is culturally dependent. What is considered to be unlucky in Western Societies is dismissed in Hong Kong. By the same token, a Hong Kong license plate thought to bring good fortune is meaningless to a non-Cantonese-speaking person. Copyright © 1994 Published by Elsevier B.V.
| Original language | English |
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| Pages (from-to) | 389-395 |
| Journal | Economics Letters |
| Volume | 44 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - Apr 1994 |