Understanding voluntary intentions within the theories of self-determination and planned behavior

Chunxiao LI, Yandan WU

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

This survey study aimed to test the usefulness of an integrated model that combines self-determination theory (SDT) and the theory of planned behavior (TPB) in explaining volunteers' intention to continue. Participants (N = 284) completed a survey form measuring the psychological constructs derived from SDT (i.e., autonomous and controlled motivations) and the TPB (i.e., attitudes, subjective norms, perceived behavioral control [PBC], and intention). Results of path analysis showed that autonomous motivation positively predicted attitudes (β = 0.47, p < 0.01) and PBC (β = 0.39, p < 0.01). Conversely, controlled motivation was negatively associated with attitudes (β = -0.16, p < 0.01) and PBC (β = -0.18, p < 0.01).  
Attitudes (β = 0.39, p < 0.01) and PBC (β = 0.49, p < 0.01) were then positively related to intention. The integrated model is generally supported in the context of volunteerism, and it may better explain voluntary retention than only use SDT or the TPB. Copyright © 2018 Taylor & Francis.
Original languageEnglish
Pages (from-to)378-389
JournalJournal of Nonprofit and Public Sector Marketing
Volume31
Issue number4
Early online dateOct 2018
DOIs
Publication statusPublished - 2019

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Perceived behavioral control
Self-determination
Self-determination theory
Theory of planned behavior
Integrated model
Path analysis
Subjective norm
Psychological
Volunteers
Usefulness
Volunteerism

Citation

Li, C., & Wu, Y. (2019). Understanding voluntary intentions within the theories of self-determination and planned behavior. Journal of Nonprofit & Public Sector Marketing, 31(4), 378-389. doi: 10.1080/10495142.2018.1526745

Keywords

  • Behavioral intention
  • Motivation
  • Theory integration
  • Volunteerism