To leave or stay during the COVID-19 crisis: Exploring the impacts of CSR motives on employee distrust and turnover intentions

Chuqing DONG, Yang CHENG, Yuan WANG, Olga SAZHINA

Research output: Contribution to journalArticlespeer-review

1 Citation (Scopus)

Abstract

In response to the increasing prominence of corporate social responsibility (CSR) during the COVID-19 pandemic, this study investigates the interplay between employees’ perceived CSR motives, distrust in their employer, perceived crisis controllability, and turnover intention. Using a structural equation model and data from a survey of 740 U.S. employees, our findings indicate that intrinsic CSR heightens employees’ distrust in their organization, whereas extrinsic CSR reduces it. This distrust intensifies employees’ turnover intentions. Employees’ perceived crisis controllability, a personal risk assessment of the situation, mediates the relationship between employee distrust and turnover intention. The theoretical and practical implications are also discussed. Copyright © 2024 Taylor & Francis Group, LLC.

Original languageEnglish
JournalJournal of Public Relations Research
Early online dateAug 2024
DOIs
Publication statusE-pub ahead of print - Aug 2024

Citation

Dong, C., Cheng, Y., Wang, Y., & Sazhina, O. (2024). To leave or stay during the COVID-19 crisis: Exploring the impacts of CSR motives on employee distrust and turnover intentions. Journal of Public Relations Research. Advance online publication. https://doi.org/10.1080/1062726X.2024.2390459

Keywords

  • COVID-19
  • CSR motives
  • Distrust
  • Internal communication
  • Turnover intention

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