Abstract
In response to the increasing prominence of corporate social responsibility (CSR) during the COVID-19 pandemic, this study investigates the interplay between employees’ perceived CSR motives, distrust in their employer, perceived crisis controllability, and turnover intention. Using a structural equation model and data from a survey of 740 U.S. employees, our findings indicate that intrinsic CSR heightens employees’ distrust in their organization, whereas extrinsic CSR reduces it. This distrust intensifies employees’ turnover intentions. Employees’ perceived crisis controllability, a personal risk assessment of the situation, mediates the relationship between employee distrust and turnover intention. The theoretical and practical implications are also discussed. Copyright © 2024 Taylor & Francis Group, LLC.
Original language | English |
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Journal | Journal of Public Relations Research |
Early online date | Aug 2024 |
DOIs | |
Publication status | E-pub ahead of print - Aug 2024 |
Citation
Dong, C., Cheng, Y., Wang, Y., & Sazhina, O. (2024). To leave or stay during the COVID-19 crisis: Exploring the impacts of CSR motives on employee distrust and turnover intentions. Journal of Public Relations Research. Advance online publication. https://doi.org/10.1080/1062726X.2024.2390459Keywords
- COVID-19
- CSR motives
- Distrust
- Internal communication
- Turnover intention