The public's perceptions and attitudes toward social enterprises and their intentions for social enterprise products: A study in Hong Kong

Jeshua Justin Mariano EMBUSCADO

Research output: ThesisHonours Projects (HP)


Social Enterprises (SEs) are becoming increasingly popular around the world for the unique business model they can offer and social objectives they aim to achieve. However, despite the growth in recognition it has seen worldwide, Hong Kong have seen fewer development in recent years. Several materials have been published like research papers, news articles, reports, about Social Enterprises and how they struggle to survive in Hong Kong's competitive scene. Given the city's ferocious economic environment, there is no doubt that while these companies aim to change the world for the better, public knowledge and acceptance plays a key role in its future development. This study aims to explore the understanding of Hong Kong people of the term ‘Social Enterprise’, while gathering their opinions on the products and services these businesses provide that could affect their profitability and future development in the city. This study adopted quantitative research method such as survey research. Publications from various backgrounds were analysed and their case studies were thoroughly compared in narratives of local and global economic perspectives as well. After analysing the data, the current research discovered: 1. acceptance rate in Hong Kong is relatively lower than city-state Singapore, one of the top 10 most number of social enterprises in the world; 2. Social Enterprises could focus on other social issues that Hong Kong locals think require more attention; 3. other stakeholders like the Government could further extend their support to current operating social enterprises. The results of this study contribute to the foundation of previous research on social enterprises in Hong Kong and other Asian countries. The practical value of this research is how different stakeholders can contribute to the success of companies committed to social good, and how social enterprises can survive in Hong Kong by enhancing the dissemination of information to the public, increasing support for these businesses ultimately.
Original languageEnglish
QualificationBachelor of Education (Honours)
  • CHU, Man Ying, Amanda 朱文英, Supervisor
Publication statusPublished - 2023


  • Honours Project (HP)
  • Bachelor of Education (Honours) (Business, Accounting and Financial Studies) (Five-year Full-time)
  • Programme code: A5B079
  • Course code: BUS4902


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