The notion of branding in the higher education sector: The case of Hong Kong

Keyphrases

• Hong Kong 100%
• Higher Education Sector 100%
• Self-representation 100%
• Communication Materials 100%
• Strategic Plan 50%
• Copyright 50%
• Press Releases 50%
• University of Hong Kong 50%
• Strategic Foresight 50%
• Public Universities 50%
• Vision Statement 50%
• Network Routing 50%
• State Branding 50%
• Content Alignment 50%
• Strategic Priorities 50%
• Technical University 50%
• Student Recruitment 50%
• Mission Statement 50%
• University Branding 50%
• Strategic Mission 50%
• Corporate Branding 50%
• Material Release 50%

Social Sciences

• Hong Kong 100%
• Industrial Sector 100%

Economics, Econometrics and Finance

• Brand Architecture 100%