'The most popular star-tutor of English': Discursive construction of tutor identities in shadow education

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10 Citations (Scopus)

Abstract

Private tutoring has become a widespread phenomenon worldwide, partly due to the global trend of marketisation and commodification of education. Informed by a discursive view of identity and through multimodal discourse analysis, this study aims to unveil part of the shadow education discourse by investigating the identities of 41 English language tutors portrayed in their biographies on the websites of six leading tutorial schools in Hong Kong. The findings suggest that the tutors project identities as (1) an authoritative exam expert, (2) a popular star, and (3) a well-qualified English language teacher. These multiple identities overlap and collectively create an 'exam expert-star-teacher' hybrid identity. The study sheds light on how implicit values and beliefs about shadow education are created and manifested in educational and social discourses, particularly when biography in tutorial advertisements is a prevailing commercial genre with promotional purposes. Copyright © 2018 Informa UK Limited, trading as Taylor & Francis Group.
Original languageEnglish
Pages (from-to)153-168
JournalDiscourse
Volume41
Issue number1
Early online date18 Jun 2018
DOIs
Publication statusPublished - 2020

Citation

Yung, K. W. H., & Yuan, R. (2020). 'The most popular star-tutor of English': Discursive construction of tutor identities in shadow education. Discourse: Studies in the Cultural Politics of Education, 41(1), 153-168. doi: 10.1080/01596306.2018.1488241

Keywords

  • Private tutoring
  • Multimodal discourse analysis
  • Identity
  • Shadow education
  • Biography
  • Language education
  • Marketisation
  • Hong Kong

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