The logistic nature of customer lifetime value: An example of quantitative marketing model

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2011

Citation

Leung, I. K. C. (2011, July). The logistic nature of customer lifetime value: An example of quantitative marketing model. Paper presented at The 15th International Conference on the Teaching of Mathematical Modeling and Applications (ICTMA 15), Australian Catholic University, Australia.