The joy of privilege: Elite private school online promotions and the promise of happiness

Christopher DREW, Kristina GOTTSCHALL, Natasha WARDMAN, Sue Okerson SALTMARSH

Research output: Chapter in Book/Report/Conference proceedingChapters

4 Citations (Scopus)

Abstract

This chapter focuses on interview situations with individuals in charge of shaping the images and reputations of the schools. Headmasters and managers extensively built their discourses around an image of Swiss private schools, all the more, perhaps, because the author was perceived as a foreigner. The school representatives are highly educated and they have upper-class backgrounds. The interviewees emphasised their status as regional economic actors. Boarding school headmasters have indeed manoeuvred as entrepreneurs in protecting and building a private educational sector on a par with other economic actors in Switzerland and through transnational circulations of pedagogies and social networks. The pedagogical vision that the headmaster of Rivage School conveyed merged his family trajectory with the history of alternative pedagogies. School owners and managers shifted from educational matters to economic matters rather naturally, using the analogy between family business and family education. Copyright © 2016 Taylor & Francis.
Original languageEnglish
Title of host publicationElite schools: Multiple geographies of privilege
EditorsAaron KOH, Jane KENWAY
Place of PublicationNew York
PublisherRoutledge
Pages87-100
ISBN (Electronic)9781315771335
ISBN (Print)9781138779402, 9781138779419
DOIs
Publication statusPublished - 2016

Citation

Drew, C., Gottschall, K., Wardman, N., & Saltmarsh, S. (2016). The joy of privilege: Elite private school online promotions and the promise of happiness. In A. Koh & J. Kenway (Eds.), Elite schools: Multiple geographies of privilege (pp. 87-100). New York: Routledge.

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