The hard-sell and soft-sell of gender stereotypes in advertising

Original language	English
Pages (from-to)	16-18
Journal	Gender Studies: News and Views
Volume	14
Publication status	Published - 1998

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LAM, C. M. (1998). The hard-sell and soft-sell of gender stereotypes in advertising. Gender Studies: News and Views, 14, 16-18.

The hard-sell and soft-sell of gender stereotypes in advertising. / LAM, Chi Ming.
In: Gender Studies: News and Views, Vol. 14, 1998, p. 16-18.

Research output: Contribution to journal › Articles › peer-review

LAM, CM 1998, 'The hard-sell and soft-sell of gender stereotypes in advertising', Gender Studies: News and Views, vol. 14, pp. 16-18.

LAM CM. The hard-sell and soft-sell of gender stereotypes in advertising. Gender Studies: News and Views. 1998;14:16-18.

LAM, Chi Ming. / The hard-sell and soft-sell of gender stereotypes in advertising. In: Gender Studies: News and Views. 1998 ; Vol. 14. pp. 16-18.

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