The hard-sell and soft-sell of gender stereotypes in advertising

Chi Ming LAM

Research output: Contribution to journal › Articles › peer-review

Original languageEnglish
Pages (from-to)16-18
JournalGender Studies: News and Views
Volume14
Publication statusPublished - 1998

Citation

Lam, C. M. (1998). The hard-sell and soft-sell of gender stereotypes in advertising. Gender Studies: News and Views, 14, 16-18.