TagPick: A system for bridging micro-video hashtags and e-commerce categories

Hashtag, a product of user tagging behavior, which can well describe the semantics of the user-generated content personally over social network applications, e.g., the recently popular micro-videos. Hashtags have been widely used to facilitate various micro-video retrieval scenarios, such as search engine and categorization. In order to leverage hashtags on micro-media platform for effective e-commerce marketing campaign, there is a demand from e-commerce industry to develop a mapping algorithm bridging its categories and micro-video hashtags. In this demo paper, we therefore proposed a novel solution called TagPick that incorporates clues from all user behavior metadata (hashtags, interactions, multimedia information) as well as relational data (graph-based network) into a unified system to reveal the correlation between e-commerce categories and hashtags in industrial scenarios. In particular, we provide a tag-level popularity strategy to recommend the relevant hashtags for e-Commerce platform (e.g., eBay). Copyright © 2021 Association for Computing Machinery.