Situational cuing of materialism triggers self-objectification among women (but not men): The moderating role of self-concept clarity

Fei TENG, Kai Tak POON, Hong ZHANG, Zhansheng CHEN, Ye YANG, Xue WANG

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Abstract

The present research examined the influence of materialism on self-objectification among women. The results provided converging support to the prediction that experimentally priming materialistic belief would increase women's (but not men's) self-objectification tendency (Studies 1, 2 and 3). Moreover, Study 3 revealed that women's self-concept clarity moderated the effect of materialism on self-objectification tendency, such that only women with low self-concept clarity reported higher self-objectification tendencies following a materialism reminder. These findings contribute to the literature by highlighting the role played by societal ideology in women's development of self-objectification and also identifying a protective factor against such an effect. Implications for research on objectification, materialism as well as women's well-being were discussed. Copyright © 2016 Published by Elsevier Ltd.
Original languageEnglish
Pages (from-to)220-228
JournalPersonality and Individual Differences
Volume97
Early online dateMar 2016
DOIs
Publication statusPublished - Jul 2016

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Citation

Teng, F., Poon, K.-T., Zhang, H., Chen, C., Yang, Y., & Wang, X. (2016). Situational cuing of materialism triggers self-objectification among women (but not men): The moderating role of self-concept clarity. Personality and Individual Differences, 97, 220-228.

Keywords

  • Teaching Development Grant (TDG)
  • Self-objectification
  • Materialism
  • Self-concept clarity
  • Gender differences