Sexting among men who have sex with men in Hong Kong and Taiwan: Roles of sensation-seeking, gay identity, and muscularity ideal

Prior studies found that sexting was associated with risky sexual activities and that men who have sex with men (MSM) engaged in more frequent sexting than their heterosexual counterparts. Therefore, it is pertinent to understand what factors are associated with sexting among MSM. This study explored the relationships between sensation-seeking, gay identity confusion, and muscularity ideal with sexting behaviors. An online survey was administered to 355 and 448 18–34-year-old MSM in Hong Kong and Taiwan, respectively. While the number of sexting partners and the frequency of sexting were similar across the two regions, they had different associations with psychological factors. In Hong Kong, sensation-seeking was positively related to the number of sexting partners, while in Taiwan, it was positively related to the frequency of sending sexts. In Hong Kong, MSM who were more confused about their sexual orientation had fewer sexting partners. In both regions, MSM holding a stronger muscularity ideal also had more sexting partners. Gay identity confusion and muscularity ideal were associated with sexting under pressure in Taiwan; all three psychological factors concerned were associated with sexting under pressure in Hong Kong. Overall, these results showed that some MSM found sexting to be a sensation-fulfilling activity, but some were vulnerable to sexting under pressure. Counseling services to MSM about their sexual identity and concern for muscularity are needed to prevent them from becoming victims of forced sexting. Finally, the inconsistent results for the Hong Kong and Taiwanese samples indicated the importance of considering regional specificity in sexting research. Copyright © 2023 The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature.