Self-determined travel motivation and environmentally responsible behaviour of Chinese visitors to national forest protected areas in South China

Tsz Hin Anson MA, Sin Yin Alice CHOW, Ting On Lewis CHEUNG, Shuwen LIU

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7 Citations (Scopus)

Abstract

Our study investigates the self-determined travel motivations of Chinese visitors and explores the association between their motivations and environmentally responsible attitudes and behaviours. Onsite questionnaire surveys were administered in two national forest protected areas in southern China: Nanling National Forest Park (NNFP) and Dinghushan National Nature Reserve (DNNR). In total, 402 Chinese visitors were surveyed in the two forest protected areas. The results show that intrinsic and extrinsic travel motivations were equally important to visitors and that both types of motivation were significantly associated with the visitors' environmental attitudes and environmentally responsible behaviours. The findings suggest that travel motivations, environmental attitudes and environmentally responsible behaviours vary between Chinese visitors and their Western counterparts. The findings offer significant insights for the visitor management of protected areas in mainland China and will provide a good reference for protected areas worldwide because Chinese tourists account for a high proportion of overseas visitors. Copyright © 2018 The Authors.
Original languageEnglish
Article numbere00480
JournalGlobal Ecology and Conservation
Volume16
DOIs
Publication statusPublished - Oct 2018

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national forests
travel
protected area
conservation areas
China
questionnaire survey
nature reserve
tourists
questionnaires
environmentally responsible behaviour

Citation

Ma, A. T. H., Chow, A. S. Y., Cheung, L. T. O., & Liu, S. (2018). Self-determined travel motivation and environmentally responsible behaviour of Chinese visitors to national forest protected areas in South China. Global Ecology and Conservation, 16. Retrieved from https://doi.org/10.1016/j.gecco.2018.e00480

Keywords

  • Self-determined motivation
  • Environmental attitude
  • Nature-based tourism
  • Environmentally responsible behaviour
  • National forest park
  • South China