Response bias and public and private self-consciousness in Chinese

P. Nicholas HAMID, J. C. L. LAI, Sheung-Tak CHENG

Research output: Contribution to journalArticlespeer-review


Based on the assumption that a strong norm of moderation is socialized in Chinese respondents, rates of midpoint responding to personality items were examined. Since self-report on personality characteristics induces self-awareness, it was predicted that high Public Self-Consciousness will produce higher rates of moderate responding than low public self-consciousness. High public self-consciousness results in an individual being concerned about how he or she appears to others and the moderation norm of Chinese will be more salient for these respondents. The self-ratings on personality items for 181 employment training volunteers in Hong Kong substantiated the prediction. The results also were in line with previous findings that high private self-consciousness leads to greater response consistency over a series of test items. The implications and limitations of the results are discussed. Copyright © 2001 Select Press, Novato, CA, 415/209-9838.

Original languageEnglish
Pages (from-to)431-440
JournalJournal of Social Behavior and Personality
Issue number3
Publication statusPublished - 2000


Hamid, P. N., Lai, J. C. L., & Cheng, S. T. (2000). Response bias and public and private self-consciousness in Chinese. Journal of Social Behavior and Personality, 15(3), 431-440.


  • Self-consciousness (Sensitivity)
  • Self-presentation
  • Employee training
  • Response consistency
  • Moderation


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