Resource-based model of e-business adoption in China: An empirical investigation

Ranjit VOOLA, Jamie CARLSON, Ho Yin WONG, Hou-Jiun Jeffrey LI

Research output: Contribution to journalArticlespeer-review


Purpose – This paper aims to examine the effects of market orientation and organizational learning on individual e-business adoption functions and firm performance in the context of Chinese firms. Design/methodology/approach – A cross-sectional design was adopted for the study, whereby a sample of companies was selected from the province of Sichuan, China. The questionnaire was distributed via a personally administered method to senior managers. Partial least squares was used for analysing the data. Findings – It was found that market orientation affected e-order-taking, whereas organizational learning affected e-communication, e-procurement and internal administration through e-business technologies, and firm performance. Whilst market orientation was found only to effect e-order-taking and e-communication was found to have a positive influence on firm performance. Research limitations/implications – A limitation of the study is the sample size and obtaining the convenience sample from one province in China. A larger size and broader representation of provinces in China will be a direction for future research. Practical implications – The findings of this study highlight the need for creating an internal organizational culture, which facilitates the adoption of e-business technologies. Specifically, they should develop capabilities such as organizational learning and market orientation prior to the adoption of e-business technologies. Originality/value – The contribution of the study is that the findings provide insight into e-business adoption in China from a resource-based perspective. Copyright © 2010 Emerald Group Publishing Limited.
Original languageEnglish
Pages (from-to)227-244
JournalJournal of Technology Management in China
Issue number3
Publication statusPublished - 2010


Voola, R., Carlson, J., Wong, H. Y., & Li, J. H. J. (2010). Resource-based model of e-business adoption in China: An empirical investigation. Journal of Technology Management in China, 5(3), 227-244.


  • Market orientation
  • Business performance
  • China
  • Learning organization


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