Quest for value mix

Danny C. K. HO, Wai Lun Eddie CHENG

Research output: Contribution to journalArticlespeer-review

11 Citations (Scopus)


This paper reexamines the traditional approaches to study value and quality, and suggests the need of linking these isolated approaches. A new concept called value mix which focuses on the customers' perception of the value of a product or service in terms of function, quality and price is developed to provide a vehicle for an amalgamation of varied management thinking. Value is suggested to form the core of organisations' strategic process of pursuing customer satisfaction. Leading edge can be forged by formulating and applying an appropriate value mix. Given that quality is the focus of total quality management (TQM) while value is that of value analysis/value engineering (VA/VE), researchers should explore the opportunity of integrating TQM and VA/VE tools and techniques to enhance product or service value. Copyright © 1999 MCB University Press.
Original languageEnglish
Pages (from-to)204-208
JournalManaging Service Quality: An International Journal
Issue number3
Publication statusPublished - 1999


Ho, D. C. K., & Cheng, E. W. L. (1999). Quest for value mix. Managing Service Quality: An International Journal, 9(3), 204-208. doi: 10.1108/09604529910267118


  • Consumer attitudes
  • Quality
  • TQM
  • Value
  • Value analysis


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