Perceptions of culture in multicultural space: Joint presentation of images from two cultures increases in-group attribution of culture-typical characteristics

Chi Yue CHIU, LeeAnn MALLORIE, Hean Tat KEH, Wilbert LAW

Research output: Contribution to journalArticlespeer-review

75 Citations (Scopus)

Abstract

The present research tests the hypothesis that the copresence of images from two seemingly distinctive cultures (Chinese and American) in the same space increases individuals' sensitivity to the psychological characteristics of the in-group culture and the tendency to use culture as a schema to organize perceptions. The authors contend that viewing images from Chinese and U.S. cultures simultaneously evokes a culture mind-set. As a consequence, individuals (from both China and the United States) tend to enlarge the perceived incompatibility between Chinese and U.S. cultures and expect members of the in-group culture to possess culture-typical psychological attributes. In two experiments, one conducted in Beijing, China, and one in the United States, supportive evidence is found for this contention. Copyright © 2009 Sage Publications.
Original languageEnglish
Pages (from-to)282-300
JournalJournal of Cross-Cultural Psychology
Volume40
Issue number2
DOIs
Publication statusPublished - Mar 2009

Citation

Chiu, C.-Y., Mallorie, L., Keh, H. T., & Law, W. (2009). Perceptions of culture in multicultural space: Joint presentation of images from two cultures increases in-group attribution of culture-typical characteristics. Journal of Cross-Cultural Psychology, 40(2), 282-300. doi: 10.1177/0022022108328912

Keywords

  • Globalization
  • Perceptions of cultures
  • Joint presentation of cultural icons

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