Perceptions of age and creativity in the workforce

Kara CHAN, Na Na Anna HUI, Sheung-Tak CHENG, Yu Leung NG

Research output: Contribution to journalArticlespeer-review

3 Citations (Scopus)


As the workforce ages it becomes important to examine if there is misperception of creativity and age in work contexts. A laboratory experiment examined perceptions of the creativity of a team with both young and old workers and of a team composed entirely of young workers. Scripted videos portrayed such teams engaged in designing an outdoor advertising campaign. Altogether, 220 participants were randomly assigned to watch one of the video clips and complete a structured questionnaire. No significant differences were observed in the perceptions of the two teams' performance or of the quality of the resulting advertising proposal. In general, there was also no significant difference in the individual characteristics attributed to the four characters on the teams. However, participants aged 35 or above evaluated both teams and all four characters more favorably than participants aged 20–34. Copyright © 2013 by the Creative Education Foundation, Inc.
Original languageEnglish
Pages (from-to)256-272
JournalThe Journal of Creative Behavior
Issue number4
Early online dateNov 2013
Publication statusPublished - Dec 2013


Chan, K., Hui, A., Cheng, S.-T., & Ng, Y. L. (2013). Perceptions of age and creativity in the workforce. The Journal of Creative Behavior, 47(4), 256-272.


  • Perception
  • Creativity
  • Subjective evaluation
  • Aging
  • Teams


Dive into the research topics of 'Perceptions of age and creativity in the workforce'. Together they form a unique fingerprint.