On collaboration: Adaptive and multimodal translation in bilingual inflight magazines

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

There has been a proliferation in recent years of bilingual inflight magazines in the Greater China region, which indirectly serve the leisure industry, providing readers on and off airplanes with non-specialist information of an entertaining nature. This paper is a preliminary study of bilingual magazines published in Hong Kong, Mainland China and Taiwan, in which attention will be paid to: (a) the stages of production, (b) their translation strategies and (c) their modes of presentation. Two questions interest us most. First, what are the specific means whereby the effects of these multi-modal texts are achieved? The second question concerns the mechanics of operation in bilingual magazine publishing. This research will show the complex interaction of several parties as well as the blending of different modes of translating in the production of bilingual inflight magazines. Our findings should help researchers and practitioners in the field understand translation production in a different context from those to which they have been accustomed. Copyright © 2011 Les Presses de l’Université de Montréal.
Original languageEnglish
Pages (from-to)200-215
JournalMeta
Volume56
Issue number1
DOIs
Publication statusPublished - Mar 2011

Fingerprint

magazine
China
mechanic
aircraft
proliferation
Hong Kong
Taiwan
industry
interaction
Reader
Nature
Translation Strategies
Mainland China
Translating
Industry
Interaction
Mode of Presentation
Leisure

Citation

Liu, F. M. C. (2011). On collaboration: Adaptive and multimodal translation in bilingual inflight magazines. Meta, 56(1), 200-215. doi: 10.7202/1003518ar

Keywords

  • Adaptation
  • Adaptive translation
  • Collaborative translation
  • Multimodal translation
  • Bilingual inflight magazine