Modeling diffusion of multiple innovations via multilevel diffusion curves: Payola in pop music radio

Gabriel ROSSMAN, Ming Ming CHIU, Joeri M. MOL

Research output: Contribution to journalArticles

19 Citations (Scopus)

Abstract

Diffusion curve analysis can estimate whether an innovation spreads endogenously (indicated by a characteristic "s-curve") or exogenously (indicated by a characteristic negative exponential curve). Current techniques for pooling information across multiple innovations require a two-stage analysis. In this paper, we develop multilevel diffusion curve analysis, which is statistically more efficient and allows for more flexible specifications than do existing methods. To substantively illustrate this technique, we use data on bribery in pop radio as an example of exogenous influence on diffusion. Copyright © 2008 by American Sociological Association.
Original languageEnglish
Pages (from-to)201-230
JournalSociological Methodology
Volume38
Issue number1
DOIs
Publication statusPublished - Dec 2008

Citation

Rossman, G., Chiu, M. M., & Mol, J. M. (2008). Modeling diffusion of multiple innovations via multilevel diffusion curves: Payola in pop music radio. Sociological Methodology, 38(1), 201-230.

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