Membership benefits matter: Exploring the factors influencing members’ behavioral intentions in professional associations

Professional associations have provided various benefits to their members to bolster member retention and recruitment. This study explored factors that could influence members’ behavioral intentions in professional membership associations by surveying 13,229 members from eighteen associations. More specifically, this analysis focused on the effects of members’ perceptions of the personal and professional benefits offered by associations with which they are affiliated and their satisfaction with those benefits. Our results suggested that members’ perceptions of personal and professional benefits positively correlated with their intentions to renew and recommend membership. If a member perceived a higher level of benefits, he or she would demonstrate a greater likelihood of satisfaction with the benefits and therefore be more likely to renew membership or recommend it to others. This study could advance understanding of the factors that influence members’ behavioral intentions while also providing professional associations with strategies for retaining existing members. Copyright © 2016 Wiley Periodicals, Inc.