Investigation of Hong Kong students’ Esports participation intentions using the theory of planned behavior approach: A structural equation model

Keyphrases

• Partial Least Squares Structural Equation Modeling (PLS-SEM) 100%
• Hong Kong Students 100%
• Theory of Planned Behavior 100%
• Behavioral Approach 100%
• Esports 100%
• Esports Participation 100%
• Participation Intention 100%
• Hong Kong 33%
• University Students 16%
• Secondary School 8%
• Secondary School Students 8%
• Positive Attitude 8%
• Copyright 8%
• Social Networks 8%
• Plethora 8%
• Human Behavior 8%
• Goodness-of-fit Measure 8%
• Convenience Sampling 8%
• Sampling Methods 8%
• Popular Culture 8%
• Health Behavior 8%
• Participation Rate 8%
• Barriers to Participation 8%
• Behavior-based 8%
• Termbase 8%
• Fortitude 8%
• Sport Consumption Behavior 8%

Psychology

• Theory of Planned Behavior 100%
• Secondary School Student 25%
• Consumer Behavior 25%
• Health-Related Behavior 25%