Importance of residents’ satisfaction for supporting future tourism development in rural areas of Hong Kong

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Abstract

Developing tourism in rural areas is an important approach to offering revitalization opportunities for many rural areas. A successful tourism development plan can offer economic benefits to rural communities through enhancing business and job opportunities. Our study in a popular rural tourism destination in Hong Kong intended to test the importance of residents’ satisfaction, which may lead to their support for future tourism development in their community. The results of structural equation modeling suggested that residents’ perceived impacts were not significantly associated with their support for future tourism development. In contrast, residents’ satisfaction was significantly associated with their support for such development, implying that local residents’ satisfaction with existing tourism development can be an important predictor for their further support of such development. As an important predicator influencing community support, residents’ satisfaction with tourism deserves more attention not only from academic researchers but also from government and the tourism industry. Copyright © 2019 Hong Kong Geographical Association.
Original languageEnglish
Pages (from-to)185-199
JournalAsian Geographer
Volume36
Issue number2
Early online date26 Jun 2019
DOIs
Publication statusPublished - 2019

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tourism development
rural area
Hong Kong
tourism
Tourism
resident
industry
economics
rural community
modeling
community

Citation

Chow, A. S. Y., Liu, S., & Cheung, L. T. O. (2019). Importance of residents’ satisfaction for supporting future tourism development in rural areas of Hong Kong. Asian Geographer, 36(2), 185-199. doi: 10.1080/10225706.2019.1634110

Keywords

  • Perceived tourism impacts
  • Satisfaction
  • Community support
  • Rural tourism
  • Hong Kong