Health beliefs, optimism, and preventive health decisions in Hong Kong Chinese

Julian C. L. LAI, P. Nicholas HAMID, Sheung-Tak CHENG

Research output: Contribution to journalArticle

4 Citations (Scopus)


The effects of components of the Health Belief Model and optimism on preventive intention were examined in 220 Hong Kong Chinese. Two Health Belief Model variables, benefits and barriers, were experimentally manipulated for an imaginary flu outbreak and a hypothetical vaccine. Participants indicated their intentions to take the hypothetical vaccine after reading each of the treatment combinations defined by the two Health Belief Model variables. Results of an ANOVA suggested that higher benefits and lower barriers were associated with stronger behavioral intentions to take the vaccine. Optimism, however, had no significant effect on preventive intentions. Implications of these findings for future research among Chinese were discussed. Copyright © 1999 Select Press, Corte Madera, CA, 415/435-4461.

Original languageEnglish
Pages (from-to)147-158
JournalJournal of Social Behavior and Personality
Issue number1
Publication statusPublished - 1999



Lai, J. C. L., Hamid, P. N., & Cheng, S.-T. (1999). Health beliefs, optimism, and preventive health decisions in Hong Kong Chinese. Journal of Social Behavior and Personality, 14(1), 147-158.


  • Health behavior
  • Interpersonal relations
  • Decision making