Abstract
The COVID-19 outbreak leads to the sudden lockdown of sports businesses across the world. Due to the difficulty of generating sports content as usual amid the global pandemic, some sports organizations around the world, resort to esports. Concretely, sports organizations let their professional athletes compete virtually in video games to produce competitive entertainment for the audience. Such “mixed” competitive entertainment attracts a high spectatorship and significant social media attention. This commentary seeks to provide a research-based explanation of the phenomenon and predict future developments. Copyright © 2020 Informa UK Limited, trading as Taylor & Francis Group.
| Original language | English |
|---|---|
| Pages (from-to) | 152-157 |
| Journal | Managing Sport and Leisure |
| Volume | 27 |
| Issue number | 1-2 |
| Early online date | Jul 2020 |
| DOIs | |
| Publication status | Published - 2022 |
Keywords
- Global pandemic
- Sports
- Brand extension
- Esports
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