Global distribution networks, local exhibition alliances: Hollywood’s new map in Hong Kong

SHIN V. K. W. and CHIU S. W. K. Global distribution networks, local exhibition alliances: Hollywood's new map in Hong Kong, Regional Studies. Hollywood firms dominate the international film industry through their distribution networks, but how did they develop these networks and how have the networks helped their movies penetrate overseas markets? This paper demonstrates how Hollywood expanded its global distribution networks and capitalized on its competitive advantages in the resilient Asian film market of Hong Kong – once deemed the ‘Hollywood of the East’. The case study illustrates how the institutional change in Hong Kong's film industry restructured the global–local nexus between Hollywood distributors and Hong Kong cinemas, thereby allowing Hollywood movies to crowd out local productions in the market. 
SHIN V. K. W. and CHIU S. W. K. 全球的發行網路，在地的展演聯盟：好萊塢在香港的新地圖，區域研究。好萊塢的企業，透過其發行網路，支配了國際的電影工業，但它們如何建立這些網路？這些網路又如何協助其電影滲透海外市場？本文證明好萊塢如何擴張其全球發行網路，並在曾享有“東方好萊塢”盛名的香港恢復中的亞洲電影市場中，有效利用其競爭優勢。本案例研究描繪出香港電影工業的制度變革，如何再結構好萊塢發行商與香港電影院之間的全球─在地連結，並藉此讓好萊塢電影得已在市場中排擠在地製片。 Copyright © 2014 Regional Studies Association.