Effects of message framing on self-report and accelerometer-assessed physical activity across age and gender groups

Kin Kit Ben LI, Sheung-Tak CHENG, Helene Hoi Lam FUNG

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15 Citations (Scopus)

Abstract

This study compared message-framing effects on physical activity (PA) across age and gender groups. Participants included 111 younger and 100 older adults (68% were women), randomly assigned to read gain-framed or loss-framed PA messages in promotion pamphlets, and who wore accelerometers for the following 14 days. Using regression analyses controlling for demographic and health factors, we found significant age-by-gender-by- framing interactions predicting self-report (B = -4.39, p = .01) and accelerometer-assessed PA (B = -2.44, p = .02) during the follow-up period. Gain-framed messages were more effective than loss-framed messages in promoting PA behaviors only among older men. We speculated that the age-related positivity effect, as well as the age and gender differences in issue involvement, explained the group differences in framing. In addition, more time availability and higher self-efficacy among older men might have contributed to the results. Copyright © 2014 Human Kinetics, Inc.
Original languageEnglish
Pages (from-to)40-51
JournalJournal of Sport & Exercise Psychology
Volume36
Issue number1
DOIs
Publication statusPublished - Feb 2014

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Self Report
Age Groups
Exercise
Pamphlets
Self Efficacy
Regression Analysis
Demography
Health

Citation

Li, K.-K., Cheng, S.-T., & Fung, H. H. (2014). Effects of message framing on self-report and accelerometer-assessed physical activity across age and gender groups. Journal of Sport & Exercise Psychology, 36(1), 40-51.

Keywords

  • Decision making
  • Health communication
  • Information processing
  • Message framing
  • Persuasion
  • Prospect theory