In Asia by 2015, it is predicted that 15 million jobs will be generated in the Information Technology Enabled Service Industry (ITES), (NASSCOM McKinsey Report, 2005). A large percentage of this ITES industry in Asia is voice, i.e. ‘call centres’. In the Philippines, India, and other destinations, English is crucial for the development and growth of English speaking call centres servicing the USA, UK and Australian markets. In this paper we investigate the role the Government and big businesses play, in economic and political terms, in order to ensure the growth and development of this industry. Drawing on data from the Philippines, from a range of sources, such as government, media, and organizational texts, we investigate the political, educational and economic social engineering that is taking place to support the drive for a nation with high English language standards which can be employed in the call centre industry. The findings help us understand some of the fundamental changes in the workplace, education and society.
|Publication status||Published - 2007|