Do you reap what you sow? The effect of cyberostracism on moral impurity

Research output: Contribution to journalArticle

Abstract

Two experiments tested whether cyberostracism increases people's perceived moral impurity and their tendency to purchase cleansing products. In both experiments, participants were first either ostracized or included in a web-based social interaction. Next, they completed self-report measures to assess their perceived moral impurity and tendency to purchase cleansing products. The results showed that participants who were ostracized reported a higher level of moral impurity and a higher tendency to purchase cleansing products. These findings advance our current understanding on the effect of online social interaction on people's moral self-perception. Copyright © 2019 Taylor & Francis Group, LLC.
Original languageEnglish
Pages (from-to)132-146
JournalBasic and Applied Social Psychology
Volume41
Issue number2
Early online dateMar 2019
DOIs
Publication statusPublished - 2019

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Interpersonal Relations
Self Concept
Self Report

Citation

Poon, K.-T. (2019). Do you reap what you sow? The effect of cyberostracism on moral impurity. Basic and Applied Social Psychology, 41(2), 132-146. doi: 10.1080/01973533.2019.1585353