Culture and decision‐making: Investigating cultural variations in the East Asian and North American online decision‐making processes

Man Wai LI, Takahiko MASUDA, Matthew J. RUSSELL

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12 Citations (Scopus)

Abstract

Research in cross‐cultural psychology suggests that East Asians hold holistic thinking styles whereas North Americans hold analytic thinking styles. The present study examines the influence of cultural thinking styles on the online decision‐making processes for Hong Kong Chinese and European Canadians, with and without time constraints. We investigated the online decision‐making processes in terms of (1) information search speed, (2) quantity of information used, and (3) type of information used. Results show that, without time constraints, Hong Kong Chinese, compared to European Canadians, spent less time on decisions and parsed through information more efficiently, and Hong Kong Chinese attended to both important and less important information, whereas European Canadians selectively focused on important information. No cultural differences were found in the quantity of information used. When under time constraints, all cultural variations disappeared. The dynamics of cultural differences and similarities in decision‐making are discussed. Copyright © 2014 Wiley Publishing Asia Pty Ltd with the Asian Association of Social Psychology and the Japanese Group Dynamics Association.
Original languageEnglish
Pages (from-to)183-191
JournalAsian Journal of Social Psychology
Volume18
Issue number3
Early online dateDec 2014
DOIs
Publication statusPublished - 2015

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Asian Americans
Hong Kong
Social Psychology
cultural difference
Psychology
group dynamics
social psychology
Research
psychology
Thinking
time

Citation

Li, L. M. W., Masuda, T., & Russell, M. J. (2015). Culture and decision‐making: Investigating cultural variations in the East Asian and North American online decision‐making processes. Asian Journal of Social Psychology, 18(3), 183-191. doi: 10.1111/ajsp.12099

Keywords

  • Analytic versus holistic thinking styles
  • Cultural difference
  • Cultural similarity
  • Decision-making
  • Information search
  • Time pressure