Crossing boundaries: Male consumption of Korean TV dramas and negotiation of gender relations in modern day Hong Kong

The gendered nature of modernity in the European Enlightenment tradition has naturalized and institutionalized an essentialist, binary system of masculinity and femininity. A similarly hierarchicalized, binary system of gender role relationships also underlies the Confucianist social order in East Asian cultural traditions. Our recent study of some educated, Chinese, heterosexual men's consumption of Korean TV dramas in the late/post-industrial (but not post-capitalist) society of Hong Kong, however, shows that while the binary gender boundaries are increasingly being destabilized and crossed over in their everyday lived experiences, these boundaries are also simultaneously being nostalgically hung onto by some of the men in their pleasurable consumption of Korean dramas. The implications of their consumption practices are discussed in terms of the dilemmas faced by some Hong Kong men when they are confronted with the increasing destabilization of the gender role boundaries and how they use Korean dramas to negotiate new gender relations in modern day Hong Kong society. Copyright © 2007 Taylor & Francis.