Consuming mainland TV in Hong Kong: Fandom, local identities, and quality TV

Research output: Contribution to conferencePaper

Abstract

Over recent years, Mainland TV industry has boomed in Hong Kong and became popular among local youngsters. Existing studies on Hong Kong identities tend to highlight the geopolitical separatism of Hong Kong and the Mainland, largely supported by Hong Kong youngsters. This paper instead examines how young Hong Kong fans mediate their identities beyond political lines through consumption of Mainland TV. Preliminary findings from eight focus group interviews show that: (1) Many fans are new Mainland immigrants, or their descendants, who consume Mainland TV to negotiate sociocultural differences and related pressures; (2) Media production research emphasizes geocultural origins of media products. Yet, Mainland TV is often coproduced with Hong Kong and/or Taiwan. Fans instead attribute the proliferation of Mainland TV fandoms in Hong Kong to its high quality; (3) Rather than associating consumption of TV with politics, fans only see it as entertainment.
Original languageEnglish
Publication statusPublished - Dec 2016

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Citation

Zhou, E. L. (2016, December). Consuming mainland TV in Hong Kong: Fandom, local identities, and quality TV. Paper presented at The 11th Association for Cultural Studies “Crossroads in Cultural Studies” conference, University of Sydney, Sydney, Australia.