Come rain or shine? Public expectation on local weather change and differential effects on climate change attitude

Alex Y. LO, Chi Yung JIM

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

Tailored messages are instrumental to climate change communication. Information about the global threat can be ‘localised’ by demonstrating its linkage with local events. This research ascertains the relationship between climate change attitude and perception of local weather, based on a survey involving 800 Hong Kong citizens. Results indicate that concerns about climate change increase with expectations about the likelihood and impacts of local weather change. Climate change believers attend to all three types of adverse weather events, namely, temperature rises, tropical cyclones and prolonged rains. Climate scepticism, however, is not associated with expectation about prolonged rains. Differential spatial orientations are a possible reason. Global climate change is an unprecedented and distant threat, whereas local rain is a more familiar and localised weather event. Global climate change should be articulated in terms that respect local concerns. Localised framing may be particularly effective for engaging individuals holding positive views about climate change science. Copyright © 2014 The Author(s).

Original languageEnglish
Pages (from-to)928-942
JournalPublic Understanding of Science
Volume24
Issue number8
Early online date03 Feb 2014
DOIs
Publication statusPublished - Nov 2015

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Rain
Climate Change
Weather
Climate change
climate change
event
threat
spatial orientation
Cyclonic Storms
Hong Kong
Climate
respect
Communication
climate
citizen
Temperature
communication
science
Research

Citation

Lo, A. Y., & Jim, C. Y. (2015). Come rain or shine? Public expectation on local weather change and differential effects on climate change attitude. Public Understanding of Science, 24(8), 928-942. doi: 10.1177/0963662513517483

Keywords

  • Climate change attitude
  • Climate change communication
  • Hong Kong
  • Local weather
  • Risk perception