Cognition and perception

Takahiko MASUDA, Matthew J. RUSSELL, Man Wai LI, Hajin LEE

Research output: Chapter in Book/Report/Conference proceedingChapters


This chapter reviews key empirical findings related to cultural variations in cognition and perception. First, we introduce current discourses in cultural psychology in terms of the origins of cultural variations in cognition and perception by discussing a chain of influences on cognition and perception by environments, cultural practices, and cultural discourses. Next, we introduce empirical studies that have demonstrated substantial cultural variations in cognition and perception. We introduce key findings on person perception, social attention, and naive dialecticism. In addition, we introduce findings related to their development and neural bases. Finally, we propose five future topics to further advance research on cultural variation in cognition and perception: moving beyond the East-West dichotomy, other sources of cognition and perception, cultural learning, cultural neuroscience, and individual versus cultural-level phenomena. Copyright © 2019 The Guilford Press.
Original languageEnglish
Title of host publicationHandbook of cultural psychology
EditorsDov COHEN, Shinobu KITAYAMA
Place of PublicationNew York
PublisherThe Guilford Press
Edition2nd ed.
ISBN (Print)1462536239, 9781462536238
Publication statusPublished - Feb 2019


Masuda, T., Russell, M. J., Li, L. M. W., & Lee, H. (2019). Cognition and perception. In D. Cohen & S. Kitayama (Eds.), Handbook of cultural psychology (2nd ed., pp. 222-245). New York: The Guilford Press.


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