This paper explores the Chinese Arabic international channel which was officially launched by the state-run China Central Television (CCTV) in July 2009. Among various Arabic satellite channels, CCTV Arabic aims distinctly at reviving the primordial imagination of a Silk Road connection between the Arab world and China. This paper discusses the role of CCTV as an ideological forerunner in legitimizing China’s increasing involvement in the Arab world and as an emerging superpower. On the one hand, CCTV Arabic defends the official image of China to the Arab Street by countering the distorted views espoused by the foreign media. On the other hand, CCTV Arabic fosters China-Arab ties by respecting diversity of civilizations which is the underlying foreign policy of the People’s Republic of China (PRC) in strengthening China’s international influence in the contemporary multi-polar world.
|Publication status||Published - 2012|