Branding of higher education institutions in Hong Kong: The role of core values

Keyphrases

• Hong Kong 100%
• Higher Education Institutions 100%
• University Mission 100%
• Brand Strategy 100%
• Brand Building Process 66%
• Copyright 33%
• Public Goods 33%
• Academic Departments 33%
• Mission-oriented 33%
• Educational Institutes 33%
• Pragmatic Aspect 33%
• Common Core 33%

Social Sciences

• Hong Kong 100%
• Higher Education Institution 100%
• Public Goods 50%
• Core Curriculum 50%

Economics, Econometrics and Finance

• Higher Education Institution 100%
• Public Goods 50%