Branding devices in place: Neoliberal academic event posters in a Hong Kong university

Keyphrases

• Academic Discourse 33%
• Academic Events 100%
• Academic Professionals 33%
• Academic Unit 33%
• Asia 33%
• Copyright 33%
• Cultural Contexts 33%
• Discursive Practices 33%
• Economic Context 33%
• Everyday Life 33%
• Global South 33%
• Globalized 33%
• Governmentality 33%
• Individual Activity 33%
• Knowledge-based Enterprise 33%
• Market-based 33%
• Neoliberal 100%
• Neoliberal Discourse 33%
• Neoliberal Governmentality 33%
• Neoliberalism 33%
• Political Economy 66%
• Posters 100%
• Semiotics 33%
• Specific Mode 33%
• University of Hong Kong 100%
• University Work 33%

Arts and Humanities

• Academic Discourse 50%
• Asia 50%
• Cultural Contexts 50%
• Discourse 50%
• Discursive Practice 50%
• Global 50%
• Governmentality 100%
• Hong Kong 100%
• Multi-modal 50%
• Political Economy 100%

Social Sciences

• Academic Discourse 50%
• Asia 50%
• Company 50%
• Cultural Context 50%
• Enterprises 50%
• Everyday Life 50%
• Hong Kong 100%
• Neoliberal Governmentality 50%