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Beyond the brochure: How experiential marketing shapes perceptions of school attractiveness in urban areas
Chun Sing Maxwell HO
,
Jiafang LU
Department of Education Policy and Leadership (EPL)
Research output
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Contribution to conference
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Poster
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Dive into the research topics of 'Beyond the brochure: How experiential marketing shapes perceptions of school attractiveness in urban areas'. Together they form a unique fingerprint.
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Keyphrases
Urban Areas
100%
Marketing Strategy
100%
Brochure
100%
Experiential Marketing
100%
Shape Perception
100%
Parental Perception
66%
Cluster Analysis
66%
Welcome
33%
Copyright
33%
Diverse Needs
33%
Mediating Role
33%
Educational Priorities
33%
Value Orientations
33%
Structural Equation Analysis
33%
Social Networking
33%
Feelings of Being
33%
Parent Questionnaire
33%
School Marketing
33%
Perceived Attractiveness
33%
Marketing Effect
33%
Feeling Welcomed
33%
Social Sciences
Marketing Strategy
100%
Shape Perception
100%
Emotions
66%
Cluster Analysis
66%
Structural Equation Modeling
33%
Value-Orientation
33%
Social Network
33%