Behavioral and neural investigation of brand names

Mei-chun CHEUNG, Yvonne Ming Yee HAN, Anges S. CHAN, Sophia L. SZE

Research output: Chapter in Book/Report/Conference proceedingChapters

1 Citation (Scopus)

Fingerprint

Dive into the research topics of 'Behavioral and neural investigation of brand names'. Together they form a unique fingerprint.

Social Sciences