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Behavioral and neural investigation of brand names
Mei-chun CHEUNG
, Yvonne Ming Yee HAN
, Anges S. CHAN
, Sophia L. SZE
Department of Special Education and Counselling (SEC)
Research output
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Chapter in Book/Report/Conference proceeding
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1
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Citation (Scopus)
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Dive into the research topics of 'Behavioral and neural investigation of brand names'. Together they form a unique fingerprint.
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Keyphrases
Chinese Brands
100%
China
25%
Copyright
25%
Chinese Characters
25%
Chinese English
25%
Novae
25%
Brain Activation
25%
Nonwords
25%
Chinese Translation
25%
English Words
25%
Proper Names
25%
Multinational Companies
25%
Developed Countries
25%
Phonological Processing
25%
Chinese Population
25%
Orthographic Processing
25%
Neural Mechanisms
25%
Functional Magnetic Resonance Imaging
25%
Chinese Names
25%
EEG Study
25%
EEG Coherence
25%
Behavioral Response
25%
English Names
25%
Foreign Market
25%
Name Processing
25%
Lexical System
25%
Distinct Patterns
25%
Limbic Lobe
25%
Response Mechanism
25%
Semantic Level
25%
Neural Processing
25%
Arts and Humanities
Brand Name
100%
Names
14%
China
7%
Chinese Character
7%
Phonological
7%
English words
7%
Lexical
7%
Proper names
7%
Orthographic
7%
Chinese Translation
7%
Lateralization
7%
Imaging
7%
Nonwords
7%
Multi-national companies
7%
Hemisphere
7%
Magnetic
7%
Social Sciences
Brand Name
100%
Chinese
57%
Electroencephalography
14%
China
7%
Chinese Character
7%
Emotions
7%
Developed Countries
7%
Orthographic Processing
7%
Functional Magnetic Resonance Imaging
7%
Psychology
Electroencephalography
100%
Orthographic Processing
50%
Functional Magnetic Resonance Imaging
50%