Becoming economic subjects: Agency, consumption and popular culture in early childhood

Research output: Contribution to journalArticles

15 Citations (Scopus)

Abstract

This paper considers how young children in early childhood education draw on popular texts and consumer goods in their constitution of subjectivities and social relations. The paper draws on poststructuralist theories of subjectivity, agency, consumption and power, to explore how performative practices of consumption figure in the constitution of economically oriented subjectivities. Drawing on data generated in research undertaken in early childhood centres in the culturally diverse outer metropolitan region of Greater Western Sydney, Australia, the paper considers how economic discourse informs children's cultural knowledges, shaping the ‘techniques of the self’ through their engagement with commercially available images and products. The argument is made that children make strategic use of their knowledge of popular culture and its potential to locate them advantageously in material and symbolic economies, and that the deployment of symbolic and material goods that shapes children's dress, play, and conversation is an important means of rendering oneself intelligible within normative discourses of economic participation. Copyright © 2009 Taylor & Francis.
Original languageEnglish
Pages (from-to)47-59
JournalDiscourse: Studies in the Cultural Politics of Education
Volume30
Issue number1
Early online dateMar 2009
DOIs
Publication statusPublished - 2009

Citation

Saltmarsh, S. (2009). Becoming economic subjects: Agency, consumption and popular culture in early childhood. Discourse: Studies in the Cultural Politics of Education, 30(1), 47-59. doi: 10.1080/01596300802643082

Keywords

  • Childhood
  • Consumption
  • Agency
  • Gender
  • Economic subjectivity
  • Popular culture

Fingerprint Dive into the research topics of 'Becoming economic subjects: Agency, consumption and popular culture in early childhood'. Together they form a unique fingerprint.