Assessing the role of ecotourism training in changing participants’ pro-environmental knowledge, attitude and behaviour

Ecotourism training is usually considered to be undertaken only by tourism practitioners for professional development. However, ecotourism training has a more important role to play, as it could be adopted as a long-term strategy for environmental conservation by altering people’s attitudes and behaviours towards greater environmental responsibility. In this study, the role of ecotourism training with respect to pro-environmental knowledge enhancement as well as attitude and behavioural changes is investigated. A questionnaire survey was conducted on participants of an ecotourism training programme. Participants’ environmental knowledge, attitudes and behaviours were evaluated using a pre- and post-test method. The results indicated that participants demonstrated a significant increase in environmental knowledge after the training. Moreover, participants’ demographic characteristics such as age group, occupation and salary are significantly associated with the improvement in knowledge, change in pro-environmental attitudes and behaviours. Participants tend to adopt environmentally responsible attitudes and behaviours after completion of ecotourism training. Copyright © 2013 Asia Pacific Tourism Association.