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An educational intervention on Chinese business students’ orientation towards corporate social responsibility

Research output: Contribution to journalArticlespeer-review

Abstract

A one-day educational intervention with multiple activities was developed and operationalized with a sample of Chinese business students in Hong Kong, China. Its effectiveness in influencing students’ corporate social responsibility orientation (CSRO) was measured with a Chinese version of a forced choice scale using Economic, Legal, Ethical, and Discretionary (Philanthropy) dimensions by Carroll (1979, 1991). A repeated measures multivariate analysis of variance (MANOVA) showed significant differences in the Legal and Discretionary dimensions between the post-test Experimental (X) group (N=82) and Control (C) group (N=83); in the Legal, Ethical, and Discretionary dimensions within the pre-post X group. Such significant differences may be explained by the content of the activities, especially the service learning component. Overall, the intervention appeared effective in influencing students’ CSRO within a Chinese context. Since it was designed upon Western CSR literature, its applicability goes beyond the Chinese community. Copyright © 2021 NeilsonJournals Publishing.

Original languageEnglish
Pages (from-to)79-102
JournalJournal of Business Ethics Education
Volume18
DOIs
Publication statusPublished - 2021

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

Keywords

  • CSR education
  • Teaching and learning CSR
  • CSR orientation

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