Abstract
This paper explores and analyses the actions of users on an e-commerce website after they have watched TV-advertising. The analysis considers factors such as month, day and time of the website visit. This article utilises visualization tools for the analysis of the frequency ratios (probabilities) of searches, conversions, bookings made by new visitors on the website. Copyright © 2015 IEEE.
| Original language | English |
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| Title of host publication | Proceedings of 2015 International Conference on Behavioral, Economic and Socio-Cultural Computing, BESC 2015 |
| Place of Publication | USA |
| Publisher | IEEE |
| Pages | 109-115 |
| ISBN (Electronic) | 9781467387835 |
| DOIs | |
| Publication status | Published - Dec 2015 |