A SWOT analysis of exporting Hong Kong’s higher education to Asian markets

Wai Wa Timothy YUEN, Chi Keung Alan CHEUNG, Yuet Mui Celeste YUEN

Research output: Chapter in Book/Report/Conference proceedingChapters

3 Citations (Scopus)


With the rapid economic growth and development of the Asian economies in recent decades, there has been a continued rise of students in Asian countries studying outside their home country. The importance of the Asian market has been acknowledged by countries keen on exporting educational services. Hong Kong is aspiring to be an education hub. If this is to be achieved, strategic analysis in relation to how the territory can export its education service to the Asian region is much needed. This study attempts to highlight the major strengths, weaknesses, opportunities, and threats of Hong Kong’s higher education in relation to its potential of being a regional education hub in Asia. It follows the study visits which the researchers conducted in such Asian countries as India, Malaysia, and Indonesia, which are important sources of international students in the region. To ensure that the latest trend of development can be accurately reflected, further literature review and documentary studies subsequent to the visits were conducted. The paper concludes by examining the implications for the Hong Kong government and the higher education sector when they seek to capture these increasingly growing Asian markets. Copyright © 2016 Springer Science+Business Media Singapore.
Original languageEnglish
Title of host publicationInternationalization of higher education: The case of Hong Kong
EditorsYin Cheong CHENG, Alan Chi Keung CHEUNG, Shun Wing NG
Place of PublicationSingapore
PublisherSpringer-Verlag Singapur
ISBN (Electronic)9789812876676
ISBN (Print)9789812876669
Publication statusPublished - 2016


Yuen, T. W. W., Cheung, A. C. K., & Yuen, C. Y. M. (2016). A SWOT analysis of exporting Hong Kong’s higher education to Asian markets. In Y. C. Cheng, A. C. K. Cheung, & S. W. Ng (Eds.), Internationalization of higher education: The case of Hong Kong (pp. 101-124). Singapore: Springer.


  • Hong Kong
  • Higher education
  • Internationalization of education
  • Export of education
  • Educational services
  • Asian markets


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