A sense of community building: Taking Kam Tin mural village as an example

According to a study, mural village successfully raised residents' sense of community through the mural project. (顏新訓， 2018). On the other hand, mural villages have been a tool for tourism and community development in Hong Kong. The Hong Kong government is also considering transforming existing mural villages in different regions into new attractions for the development of mural art (Hong Kong Tourism Board, 2016).

Since there is less relevant research on the mural village and sense of community building, the researcher is interested in exploring the factors that mural project affects their sense of community. Also, the challenges and opportunity that the community mural project organizer and the team face when implementing community mural projects in the community.

The qualitative research methods are used to explore the views of project organizer', team' and residents' views. Through semi-structured interviews with project organizer, team and residents in Kam Tin, the results of the findings show that most respondents strongly agree that the mural project has increased community recognition and community cohesion in the community. The plan allowed residents to change their behavior patterns and provided opportunities for villagers to cooperate. Mural project does directly affected villagers' participation in the community. Also, project organizer and participants have played different roles and functions at each stage. The collaboration of project organizer, team and residents made art popularized in the community, and at the same time transmitting the spirit of love and cooperation. It is hoped that the findings and suggestions can be a reference for more murals project organizers to promote mural art in the village in Hong Kong.