1950-1960年代香港左派對新中國戲曲電影的推廣

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Abstract

中華人民共和國自1953年至1966年間共拍攝戲曲電影121部。為了在冷戰期間向華僑華人輸出文化和政治影響,中國政府將接近一半的新中國戲曲電影出口到香港。為了吸引觀眾看戲曲電影,香港左派製作了大量的宣傳材料。左派推廣新中國戲曲電影,雖然使用資本主義商業社會普遍運用的廣告策略和語言,卻服務於兩個重要的政治目的。左派首先告訴香港人中華人民共和國是傳統中國的合法繼承者。其次,他們重新包裝伴隨戲曲電影而來的社會主義革命的資訊,使這些資訊可以在冷戰時期有效地傳達給殖民統治下的香港居民。有趣的是,這些資訊不僅在政治上至關重要,而且反過來也為戲曲電影吸引了更多觀眾。
From 1953 to 1966, 121 opera films, a huge number by any measure, were made in the People’s Republic of China(PRC). To disseminate their cultural and political messages, the PRC authorities wasted no time in exporting about half of them to the colonial Hong Kong. To attract moviegoers, a multitude of materials were created by the leftist film workers to promote the genre in the Colony. This paper scrutinizes how the leftists employed various strategies and tactics to sell opera films imported from the PRC in Hong Kong market and delivered various political and ideological messages in favor of the new state to the local population. By making use of those strategies, the newspaper aimed to wrap up two critical political goals: to gain the local people’s recognition of the PRC as the legitimate successor of the historical China; and to distribute revolutionary ideas. Interestingly, on the one hand, Hong Kong leftist film workers hoped to achieve these goals by selling (making use of the popularity of) opera films. On the other hand, they expected that the people’s identification with these political goals, in turn, would help them better promote/popularize the genre in the Colony. Copyright © 2016 南京大學.
Original languageChinese (Traditional)
Pages (from-to)137-149
Journal南京大學學報(哲學‧人文科學‧社會科學)
Volume2016
Issue number2
Publication statusPublished - Jun 2016

Citation

許國惠(2016):1950-1960年代香港左派對新中國戲曲電影的推廣,《南京大學學報(哲學‧人文科學‧社會科學)》,2016(2),頁137-149。

Keywords

  • 香港
  • 左派
  • 戲曲電影
  • 廣告策略
  • 戲劇與電影
  • Alt. title: Hong Kong leftist promotion of PRC opera film, 1950s-1960s