香港的入境旅遊業：問題與挑戰

由於內地旅客需求甚殷，香港的入境旅遊業經歷了快速增長。但進入2015年後，內地訪港旅客的數目似乎有逐漸下降的趨勢。本文通過運用香港特區政府統計處和旅遊發展局的資料，分析當前香港入境旅遊業所真正面對的問題。內地訪港旅客的數量並不見得如很多人所講的嚴重下降。香港入境旅遊業和零售業所面對的真正問題，在於過度依賴內地市場，而同時內地訪客中屬不過夜類型者，逐漸成為了多數。內地過夜旅客減少使香港零售業特別是高檔消費市場受到壓力。未來香港不應寄望內地旅客在數量上不斷大量增加，而應認真思考升級，提升自身的競爭力。
Driven by Mainland tourists’ vibrant demands, Hong Kong’s inbound tourist industry has experienced dramatic growth. However, since 2015, inbound tourists from the Mainland seem to show signs of a downward trend. Based upon statistics from the Census and Statistics Department and the Tourism Board, this paper is an attempt to examine the problems encountered by Hong Kong’s inbound tourism. Contrary to media reports, the size of Mainland tourists does not seem to have been reduced to a significant extent. The real problem encountered by the inbound tourist industry and retail business in Hong Kong is that the Special Administrative Region has become overly reliant on the Mainland market. With the rapid growth of the so-called sameday visitor(i.e.,those who will not stay overnight), this category of inbound tourists is quickly becoming the majority of visitors to Hong Kong. Such a change in the composition of inbound tourists poses challenges to Hong Kong’s retail business as many of them mainly spend on the purchase of lowend daily necessities. The future of Hong Kong’s inbound tourism relies not on pushing up the number of visitors; it depends on the upgrading of its services and an enhancement of its own competitiveness. Copyright © 2015 國務院港澳事務辦公室.