香港明星個性與女性主體性：以徐子珊從“假小子”到“性感尤物”的演變為中心

女明星是文化工業明星制營銷的商品。以法國學者露西•伊瑞格蕾的女性主義理論來檢視香港性感明星徐子珊在影、視、歌三方面明星形象的設計、衝突、調整的演變過程，嘗試從女性主義角度切入中國正在興起的明星研究。通過詳細的文本分析和具體的經驗主義數據之間的比對發現，徐子珊的“明星個性”經歷了從“假小子”到“性感尤物”的演變，戲裡戲外又充滿著矛盾和分裂。雖然，最終確立的視覺性感的“明星個性”漸獲成功，但在文化意義上女性的主體性卻悄然沉淪。
The female stars are the marketing products of the culture industry. This article draws on the French Feminism theories of Luce Irigaray to explore the designing, conflicts and adjustments of a Hong Kong female star Kate Tsui’s star personality in the film, television and Cantopop career respectively, trying to make stardom studies from the perspectives of feminism. By comparing the detailed textual analysis and the empirical data, the article revealed that her star personality changed from "a tomboy" to "a sexpot", but never without splits and contradictories. Her marketing strategies do succeed in terms of a sexy image, while her female subjectivity in a cultural sense has fallen down at the same time. Copyright © 2012 蘇州教育學院.